3×1

3×1, pronounced ‘three by one,’ is an NYC-based luxury denim label founded in 2011 by premium denim expert and entrepreneur Scott Morrison. Initially, the brand was introduced solely as a retail concept, focused on making limited-edition, custom made, and bespoke denim to be sold out of the 3×1 atelier. The opportunity quickly arose to develop a limited wholesale range for a few of the world’s finest retailers – designed in SoHo, and proudly made in the USA.

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