Featured Brands

Since 2006, our philosophy has been rooted in carefully curated edits from designers we truly believe in.
Read on to discover the stories behind these creators, designers, and artisans behind the brands we love.


Founded in 2008, we invested in Altuzarra from the brand's very beginning. We've continued our partnership as creative director Joseph Altuzarra went from emerging talent, to an international design sensation in his own right.

Altuzarra's mission continues to be rooted in creating a timeless wardrobe for the modern woman. Each collection is informed by his own multicultural heritage and unique world view, alongside uncompromised quality.



Walking in to BY FAR's showroom in Paris for the first time was a complete rush. The Bulgarian based brand is young and buzzing. Founded in 2016, they've been on a rapid rise to the top ever since.

Exploding into the digital scene with their dynamic visuals, each shoe and accesory offers that Carrie Bradshaw-esque notalgic flair. It's no surprise the brand has quickly become a fan favourite of it-girls across the globe.



Immersing yourself in the world of visionary resortwear brand Matteau feels like soaking up that last hour of sun at the beach. Every piece of the brand's vision is cohesive from moodboards on Instagram, to dreamy editorials.

Founded by sisters Ilona and Peta, each Matteau 'drop' is designed with clear intention, and a feel-good minimalism that just can't be duplicated. We've fallen in love with their luxe poplin basics, and perfectly cut sundresses.


Rocco P.

A friendship and partnership in the making for well over 30 years, Rocco P. has a very a special place at George C. Born among the espresso steam of Le Marche, Rocco offers completely 'artiginale' footwear, hand crafted in Italy since the early '60s.

A George C. exclusive nation-wide, there's a reason once you get into a boot like this, you're hooked for life. Available for men and women. Custom orders available.


Natasha Zinko

When we first met fiery-haired Natasha Zinko years ago, it was clear she was a breath of fresh air in an industry that can tend to air on the side of taking itself too seriously. Now having amassed a cult following, she's seamlessly woven her brand into the London fashion scene.

With Ukranian roots, Zinko's cultural heritage often plays a role in her collections, alongside her fierce passion for sustainability.


Gianvito Rossi

GVR has been part of the George C. brand family from the very start as George's relationship to the family stems back to Gianvito's father, the late (and iconic!) Sergio Rossi. No matter the style, there's a classic Italian sex appeal in a Gianvito Rossi that just can't be duplicated.

First to bring the brand to Toronto, we believe when it comes to sexy sophistication, that never sacrifices comfort there's no comparison.



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