Sister-in-laws Veronica Miele Beard and Veronica Swanson Beard set out to design a jacket that would simplify dressing for the woman who does it all from dusk ‘til dawn. Their signature jacket with removable dickie detail has become a GeorgeC staple! The Veronicas have created a multi-layered, ready-to-wear American sportswear label that yes, finally, fuses classic sensibility with eclectic edge.

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