A leader in premium denim, AG was launched in 2000 by Yul Ka – a pioneer of the denim industry. In 2008, Yul’s son took over creative direction, and has since taken the lead to innovate upon the brand including design collaborations with fashion darlings, such as Alexa Chung. Through all aspects of the collection, AG has focused itself on seamlessly integrating the sensibility of the brand: Chic. Sophisticated. Classic.