Gabriele Bebe Moratti, co-founder of the Italian brand Redemption, is aiming to change the world, one collection at time. "We’re doing sexy dresses, but we’re doing them responsibly,” says Gabriele, one of the three cofounders of Italian fashion label Redemption. The line is fully made in Italy, not so much for the appeal of luxury quality (although that factors in too, of course), but to prove that the fashion business can be done ethically. They’ve pledged to donate half of their profits to charity, and in just three years, have raised over $2 million through donating products and various projects. There’s something irresistible about their “bad girl with a heart of gold” biker-chic clothing. - V MAGAZINE

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